Real Estate Video Marketing

If there is one thing about marketing real estate that will totally explode your success, it’s doing something different, and better than your competitors. And real estate video marketing offers you that chance. According to NAR, only 8% of real estate agents are using video in their marketing this year, up from only 1% last year.

So that means if you start using video in your marketing efforts, you will be ahead of 92% of the other agents out there.

And it really isn’t that hard to do. With the right camera, tripod and video editing software, you can create fantastic property video tours (or whatever else you want to do) with just a couple of hours invested. Or, you can shoot the raw video yourself, and then hire out the editing to a third party for just a few bucks.

Getting the Right Video Equipment

You don’t have to spend thousands of dollars. Just make sure to get an HD camera with an external microphone port. This will give you a great picture, and you can buy an external mic to give you great sound, too. In your prospects eyes, you will be the “top notch” realtor.

In case you are wondering, I bought a Canon HF200 for myself, and am quite happy with the videos I am able to produce. The camera cost me about $450 through eBay, and it takes some great shots. You can view some of my work here.

Shooting Virtual Tours

If you have shown property in the past, then this will be simple for you. Just think about your target market for the particular property, and then walk through the property while recording, and talk about the property as if you were speaking directly to a prospect that fits your target market.

Talk to them about the neighborhood, the school district, the size of the house, and why it would be a great “next home” for them, and most importantly, how to get in touch with you in order to get more information or make an offer.

Editing Your Real Estate Videos

Once you have shot the raw video, you’ll need to edit it. Some cameras might come with some simple editing software, or you can use the “big gun” like Adobe’s Premiere Pro. That way you can get the fade ins, you can move your position on the screen artificially, do zoom ins and outs, add text to particular screens, background music, color correction, and a lot more.

But if you aren’t technically savvy, don’t be alarmed. You can very likely put a small ad out at your local college, and find a student that knows how to edit video, and would be willing to do it for you for cheap.

And that’s it in a nutshell. You can use some simple video, post it to YouTube, perhaps the MLS listing, and certainly to your own site, to attract and retain the attention of your audience much better than your competitors, thus massively increasing your chances of success.

2 thoughts on “Real Estate Video Marketing

  1. The dollar amount of equipment for video production is not as critical as the fun, passion that can show through loud and clear with creative shots, pans, edits. Too many folks go in expecting to throw money at the media use of sight and sound and are disappointed because there is a learning curve. Your first videos take longer, are not as stellar and have training wheels bolted on them because of the need for experience.

    • There absolutely is a learning curve, it takes a little while to produce quality video. It isn’t just the initial video shoot, but there is editing work and preparation work to make a video ready for the web. Thanks for the great input!

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