Knowledge is an incredible thing, and there is a certain amount of power that comes along with it. But without common sense, without a way to apply that knowledge into something that ordinary people can see, feel, touch and use, it isn’t worth very much. And when you view this through the lens of a company, or interaction within a real estate office, it becomes much more real.
I sometimes still struggle with making things practical for others. But Lisa Gardner has a few interesting points that may be of value to you in this post:
So give it a read, then let me know if you have any questions or comments.