Do you want to learn how to market real estate effectively? Then you really need to know these three essentials ingredients to success in real estate marketing. These 3 things can be categorized by getting leads, and converting those leads into sales.
So let’s get right to it.
1. Generating Online Real Estate Leads
Probably the most essential part of marketing real estate, it’s not just getting leads, but getting them before anyone else does. According to the National Association of Realtors (NAR), 94% of people looking to buy a home begin their search online. So if you don’t have a way to generate leads from the internet, you will have an extremely hard time keeping your business going in the near future.
Now, there are many lead generation companies online. But think about this, which lead would be more likely to do business with you, one that found your website and contacted you directly, or someone that landing on a leading generation company’s website, contacted them, and then they sold the lead to you?
I think the answer is obvious.
So what do you need to do? Well, you need to learn how to market your real estate business online. Luckily, I have been doing this for years, and have a specialized training program with software included for free.
Just enter your email address below and we’ll get started.
2. Getting Real Estate Leads from Offline Marketing
While real estate internet marketing should be your first and foremost marketing strategy, it doesn’t mean you should ignore the old school tactics. In the end, the real estate business is won by the professionals that have the largest network of quality leads, and getting leads through newspaper ads, TV and radio ads, through real estate agent and investor clubs, community activities, and any other way to meet people and make connection with them will give you an advantage over your competition.
So do it! Start with some of the more inexpensive things like putting some signs out there, placing an ad in the yellow pages, handing out your business cards wherever you go, anything to get your name out there. Be creative, and definitely, don’t be shy!
3. Converting those Leads into Real Estate Buyers
Lastly, once you have the leads pouring in, you need to convert them into money. And the approach is really simple. You are there to be the professional that helps them achieve their end goal, either to sell or to buy a home. Either way, you need to take time to ask the candidate what they want out the transaction, and to guide them based on market conditions.
Go the extra mile. Anything you can do to help that they don’t expect furthers their interest in you, and recommending you to friends. Make a blog post about their property, show up to closing with a closing gift. Give them a call here and there just to check in. If they believe you are their friend, and trying to help them out, your chances of success increase greatly.
Remember, nobody wants to be “sold”, but they do ask friends and family what they should “buy”.
It’s just a matter of perception.
So there you have it, real estate marketing in a nutshell. Attract the leads, and then sell! We’ll get into more of the details as we go further. Remember to sign up for the online real estate training and download the free software (you can sign up below as well).