As you may know, email is one of the best ways to market yourself to a large audience, all at the same time. It’s a tough bird to catch, however, because if you email too much or say the wrong thing, you can end up frustrating your subscribers, and thus, get spam complaints.
And with the market becoming more and more flooded with people trying to get into email marketing, prospects are on more and more people’s lists, and thus, become much more sensitive to emails that do not have any value. And that’s the real trick, providing value to your prospects, while at the same time pushing (gently) them to buy your stuff.
Realty Times has some basics on the topic here: