Trust is key to any business, but especially in real estate, where your clients are relying on you for perhaps the biggest purchase of their life. So you really need to be on the ball with every part of your business, from the internet, to the phone, to the in person meetings and showings.
AGBeat has some quality information on 8 trust building aspects of making it in the real estate game, but one thing that is of growing importance is response time. Take a look at this:
Constance Freedman of the National Association of Realtors’ Second Century Ventures technology fund noted that 65% of all calls to Realtors go to voicemail and 80% of failed calls end up with competitors which amounts to major losses.
This is a major failure on the part of agents and brokers everywhere, and I’m willing to concede that if you were to just answer your phone or call back within 5 minutes, you would probably increase your real estate business significantly. If you really don’t have the time, then consider hiring a secretary or call service to ensure that people that call have a real person to talk to. An automated phone system may work right now, but with the consistent increase of available data and users online, I believe that more people who call in on a property are pre-screened, pre-educated, and ready to take the next step.
What do you think? Please leave your comments below.