A bad economy doesn’t usually mean good things for real estate agents. While it may be a buyer’s market, that doesn’t necessarily mean that anyone is buying. This means you need to pull out all the stops to make sure your listings are seen by those that are interesting in buying. If you’re worried about your advertising strategies, here are a few tips to help you out.
Social media can be a real estate agent’s best friend. Setting up a Facebook page devoted to your real estate career can be a wonderful way to advertise your properties. You’ll be able to showcase photos of the property, add all the details you need and best of all it’s free. You should also consider having Google+, Twitter and LinkedIn accounts so that you reach as many buyers as possible.
Take Advantage of Online Real Estate Sites
While you may have your own website, it pays to also list properties on other real estate sites, such as Zillow or Trulia. While these sites may not be free, buyers are more likely to look at sites that offer a more complete view of the area their shopping in. Don’t let your listings get overlooked simply because they weren’t available along side your competitors.
List Properties with Mobile Apps
There truly is an app for everything and our culture has learned to turn to apps for almost everything, including real estate listings. There are a number of mobile apps available for real estate, but you should definitely post your listings with apps that are free for buyers to use. Buyers want to view listings without being changed, which means they are less likely to purchase apps for this purpose.
Last, but certainly not least, get feedback on your advertising efforts. Ask buyers what drew them to the add. Offer discounts for sellers who answer surveys about your advertising methods. Do whatever it takes to get honest feedback. Remember that negative feedback is not a bad thing. Negative feedback gives you the chance to make necessary changes that your listings are top-notch.
It may not be easy to sell real estate in a bad economy, but there are methods you can use to make your listings easier to find. Whether it’s using social media sites or listening to the feedback from buyers, it pays to broaden your efforts when it comes to advertising.
About the Author: Gavin Johanns is a consultant who specializes in helping new real estate agents find success. He often recommends increased branding efforts as well as real estate coaching classes.